Roku Gin Non-alcoholic: The Breezy Escape
A strategic rebrand and event planning for Roku Gin Non-alcoholic. With playful and translucent vessel, we believe in a way of living that is lighter yet more inclusive. Indulge, but stay at ease.
Deliverables
1. Brand Strategy Deck 2. Event Planning
Redefining Drinking Culture with Gen-Z
Why Compromise
When You Can Have It All?
Creative Approach
A Resort-Based Social Haven for the Clear-Headed. In collaboration with high-end resorts and boutique hotels, multi-sensory experiences would be offered in scenic natural retreats, inviting guests to explore the refreshing and light-hearted essence embodied in Roku Gin's non-alcoholic DNA.
